Denimsmith x ZILIO: Redefining Online Denim Shopping with Size Advisor

We’re proud to announce a fresh new launch of ZILIO’s Size Advisor on Denimsmith’s brand new Shopify store: www.denimsmith.com.au 🚀

Denimsmith is a Melbourne-born brand deeply loved by Australians for their commitment to craftsmanship, ethical values, and exceptional quality. With certification from Ethical Clothing Australia, they’ve captured hearts by doing things the right way, from local manufacturing to meaningful partnerships.

But here’s the challenge: buying jeans online is hard. Really hard. Fit always varies, sizing is inconsistent, and returns are on the regular. With fit being a priority in their styles, Denimsmith has seen this firsthand with loyal customers even flying down from interstate just to get fitted properly in person.

That’s where ZILIO comes in! 😊

With ZILIO's Size Advisor, Denimsmith is now digitising that same in-store experience. By recreating each shopper’s body measurements through a short quiz powered by AI (trained on over 500,000 body scans), we help customers find the right size with confidence, no measuring tape needed.

The results? Up to 40% fewer returns, and up to 7x higher engagement and conversions from shoppers who use Size Advisor.

When a brand like Denimsmith, which is built on ethical fashion, precision, and local pride, partners with a tech solution like ZILIO, we move toward a smarter, more conscious online shopping experience.

A future where every customer can find their perfect fit online. And every brand can stay true to their values while scaling with confidence.

We’re thrilled to power this next chapter with Denimsmith.

🔗 Check out the new store and try it out for yourself: www.denimsmith.com.au