Newagestyle (NAS) is shaking up Australia’s fashion scene, bringing London-inspired streetwear to a new generation of style-conscious young men. With bold designs and a strong brand presence, NAS has quickly carved out a name for itself. But what truly sets them apart is their relentless drive for innovation, always looking for ways to push the boundaries and enhance their customer experience.
A First Mover in Sizing Tech
NAS wasn’t struggling with returns, nor were their e-commerce conversion rates below industry benchmarks. In fact, they were already performing exceptionally well. But instead of settling for “good enough,” NAS did what great brands do - they looked for ways to be even better. Their forward-thinking approach led them to partner with ZILIO, becoming one of the first movers in integrating sizing technology into the e-commerce space.
Their journey began with piloting cutting-edge smartphone body scanning and 3D avatar technology. This allowed NAS to test innovative ways to help customers find their best fit. Soon, they adopted ZILIO’s AI-powered Size Advisor, which recreates body measurements in seconds, providing instant and accurate size recommendations.
The Results: More Confidence, More Conversions
For NAS, one of the biggest challenges of being an online-only brand was sizing uncertainty. Many new customers hesitated before making a purchase, not wanting to deal with the hassle of returns if their jeans didn’t fit right. To combat this uncertainty, NAS integrated Size Advisor, giving shoppers the confidence to buy on the spot.
And the numbers speak for themselves - 1 in 5 shoppers who used Size Advisor went on to make a purchase. That’s an incredible 20% conversion rate among Size Advisor-assisted shoppers. On top of that, NAS also saw an average 20% reduction in returns, with some months even hitting a 40% drop, despite not having a returns problem to begin with.
The Lesson: Innovation as a Competitive Edge
There was nothing “wrong” with NAS before implementing Size Advisor. They were already thriving. But their hunger for growth, their willingness to embrace technology, and their focus on excellent customer experience took them from great to extraordinary.
Brands like NAS serve as a powerful reminder that innovation isn’t just about fixing problems, it’s about unlocking new opportunities. By making smart, forward-thinking decisions, they didn’t just optimize their business - they strengthened their competitive edge in an ever-evolving market. And that’s something worth learning from.
Check them out here: www.newagestyle.com.au