In an interview with David Meltzer, ZILIO’s CEO Anthony Kwok shared the personal and professional journey that led him to create one of the most innovative tools in e-commerce sizing today. Reflecting on his early experiences working at David Jones, Anthony discussed how witnessing customers struggle with inconsistent sizing inspired him to solve this universal issue. This experience sparked the idea for ZILIO and set him on a mission to simplify sizing for both shoppers and retailers.
Anthony also opened up about the challenges of building a startup, sharing how he had to immerse himself in the world of entrepreneurship to turn his vision into reality. From mastering the tech behind ZILIO’s sizing algorithms to navigating the complexities of the fashion and e-commerce industries, Anthony’s story is one of resilience, learning, and innovation. Throughout the interview, he highlighted not only the impact of ZILIO’s solutions but also the surprises and lessons that came with tackling such a significant problem head-on.